If there is a market that is not suffering so much from the impacts of the crisis, it is certainly the beauty market. But precisely because of the good indexes of this market of hair salons in Connecticut, more and more people are investing in it and the competition is getting quite fierce.
To give you an idea, a survey reported that last year the cosmetics segment earned R $ 42.6 billion, representing a 42% increase since 2010. To survive in the beauty industry, it takes more than technical knowledge, there has to be an extra concern with management, disclosure and many other topics.
To help you with this task we put together a series of tips in this post. Check out!
- Financial Management
The main care you should take regarding top hair salons of Connecticut management, is with financial management . Often, in a small business, it is very easy to confuse the people finances with those of the salon.
Do not do it! Take care separately of the finances of your salon and constantly control the inflows and outflows of money.
Be aware of the stock of products you will have in your salon. Do not buy too many products to stock so you do not get down, but do not save too much and let the products run out.
Balance is critical in accounts and pricing research with direct representatives of brands and specialty stores as well.
If you will have other people working with you, make sure you hire skilled professionals to serve your clients in the best way possible. All modern hairstyles must have skills not only in popular haircuts, but hairstyles for round chubby face, for big nose, for older women etc.
- Trends and news
The beauty market is very dynamic and there are always new things. Participate in beauty fairs and follow trends in magazines and on the internet.
Invest in refresher courses to learn about new techniques and constantly improve yourself. Also look for tutorials and online courses, so you can stay current even if you live in a city with few courses.
Always include novelties, either of techniques or products, in the list of services offered by your salon.
Define a pricing strategy at Connecticut hair salon. If your business is a neighborhood salon, at first, it covers slightly less (but not too much, not to devalue your work) that the halls of their region to attract clientele.
Now if you’re focusing on something for a more premium clientele, bet from the start at a higher price, able to show the differentiation of your salon.
Make promotions. Create combos that combine more services for a differentiated price and bet on promotions with a more attractive price for less busy days like the start of the week.
Advertise your business. Invest in ads in magazines and local newspapers, make flyers to distribute close to your room and invest in a good signal for your room to be noticed by those who pass through it.
Create a cool environment that makes your customers feel comfortable. Invest in comfortable armchairs and air conditioning, have water and coffee to offer to customers, etc.
As you have seen, it is not enough to understand beauty to have the Best beauty salons in Connecticut. But if there is dedication and care with the management and the marketing, without forgetting the technical part, surely your results will be better.